Selected work

Problems solved, with the number that changed.

Four engagements, four different entry layers. Each one shows what the client came in with, what we built in what order, and the number that moved.

Black Diamond Claims Solutions brand on a service van and website
Black Diamond Claims Solutions · Florida · 2026From a poor identity to the most trusted and recognized claim tool in Florida.
Thousands of leads a month · 25% conversion

Thousands of leads a month with a 25% conversion rate during extreme weather periods.

01 Brand04 AI agents02 Website03 Marketing
Problem → strategy → what we built → what changed

Problem. A capable claims team with no brand anyone could name, leads arriving by phone and email and handled by hand, and a website that described services instead of winning them.

Strategy. Position first, then automate the intake before spending on reach, so every dollar of traffic would land in a system that answers in a minute.

What we built, in order. Brand design (positioning, mark, identity system). AI automation: social media agents, chatbots, an AI lead collector and AI mailing campaigns. Website redesign with SEO. Then Google Ads on top of a funnel that was already converting.

What changed. Statewide brand recognition, about 1,000 leads a month, and a 25% conversion rate, the highest in their industry.

"Thanks to Brand Works Media, Black Diamond Claims Solutions is now the number one claims solutions provider in the state of Florida."
Omnio operations console and mobile apps
Omnio · Luxury home warranties · 2025–2026Zero to four subscribers a day, on an operations system built from scratch.
0 → 4 subscribers a day in the first quarter
01 Brand02 Website04 AI agents
Problem → strategy → what we built → what changed

Problem. Omnio sells luxury home warranties to high-end property owners. Operations ran on a custom Zoho CRM and spreadsheets: no shared process, no view of a client from sale to service call.

Strategy. Treat the operation as the product. Reinforce the brand, rebuild the site to convert an affluent buyer, then give every role in the process flow its own console and connect the apps to it.

What we built. Digital marketing consulting and brand reinforcement. Website design. A complete CRM and operational system with a dedicated operations console for each employee in the process flow. A client mobile app and a technician mobile app, all synced together. An AI chatbot and automation on top.

What changed. From zero sales to four subscribers a day in the first quarter of operations.

Lenovo Gamer line activation on a retail floor
Lenovo · Retail, Latin America · 2022A driving experience on the retail floor that moved the Gamer line 43% by the second quarter.
+43% sales by Q2
01 Brand03 Marketing
Problem → strategy → what we built → what changed

Problem. The Gamer line needed to stand out in major retailers from Guatemala to Panama and Colombia, on floors where every laptop brand looks the same and the sales staff decide what gets recommended.

Strategy. Win the floor twice: give shoppers an experience worth stopping for, and give sales staff a reason to sell Lenovo first.

What we built. A Lenovo-branded Gran Turismo driving experience as the in-store activation across every major store carrying the brand. A SPIFF app: a catalog of Lenovo-branded prizes that floor sales people redeem with points earned from their sales.

What changed. Lenovo sales up 43% by the second quarter.

KPMG Nicaragua event branding
KPMG · Professional services · Nicaragua · 2016–2018A KPMG-branded golf tournament that put the firm in the room with every decision maker in the country.
#1 auditor in the country
01 Brand03 Marketing
Problem → strategy → what we built → what changed

Problem. A global firm with a local reputation to build, in a market where audit and advisory decisions are made face to face, at the highest corporate level. No automation, no AI: this one was won with public relations and event marketing.

Strategy. Create the room instead of waiting for an invitation to it. An annual KPMG-branded golf tournament designed for top-level corporate networking and first-hand relationships with decision makers, carried by one brand system across three years.

What we built. The tournament brand and experience, end to end: identity, invitations, on-course branding, hospitality and follow-up. Alongside it, KPMG's visual media presentations and promotional materials for the local practice.

What changed. Over 2016 to 2018, KPMG positioned as the number one auditor in Nicaragua, with the relationships to prove it.

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